A Village by the Lake. A Voice for the ‘Shore
We are more than a traditional residents’ association. We are a connected network of neighbours, local business owners, and community advocates united by a shared belief in the long-term promise of the ‘Shore. From the historic streets of New Toronto to the evolving communities of Mimico and Long Branch along Lake Shore Boulevard West, we work to ensure progress strengthens — not erodes — what makes this area distinct.
We believe growth and preservation are not opposing forces. Thoughtful development can coexist with heritage, local character, and strong community ties. Every resident — whether in a high-rise, co-op, rental, or family home — deserves a neighbourhood that feels safe, welcoming, and transparently governed.
Our code of ethics
Community & Safety FirstWe prioritize the long-term well-being and safety of our residents and businesses above all else. Every action we take is designed to protect the character and security of our "village by the lake," ensuring New Toronto and South Etobicoke remains a place where everyone can thrive.
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Principled Integrity & Accountability02
We act with honesty and transparency, holding ourselves, and our elected officials, to the highest standards. We are responsible stewards of our community’s time, funds, and reputation, ensuring every resource is used wisely for the benefit of the 'Shore.
Constructive & Fact-Based Advocacy03
Our voice is informed, solution-oriented, and grounded in the lived experience of our neighbors. We don’t just identify challenges; we propose better visions using facts to ensure our advocacy is both professional and unyielding.
Respectful Dialogue & Diverse Perspectives04
We treat every person with dignity and commit to respectful, neighbourly dialogue, especially when opinions differ. We believe that our strength lies in our diversity and our ability to listen, learn, and grow together.
Collaborative PartnershipWe are the bridge that connects the 'Shore. We seek constructive partnerships with neighbors, local businesses, and public institutions to achieve shared goals, believing that we are more effective when we work as a unified voice for South Etobicoke.
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Connecting people, places, and communities
Connecting the ‘Shore
We are a movement powered by neighbours who believe in the promise of our community. Together, we connect people, places, and possibilities along Lake Shore Boulevard West. We advocate for a safer, more vibrant neighbourhood full of energy and pride, supporting thoughtful development and a thriving retail corridor that invites everyone to live, work, dine, and play.
A Village by the Lake
We visualize a South Etobicoke where young families can settle with confidence, where children can safely learn and play in our parks, and where shopkeepers have the support they need to grow and thrive. New Toronto stands at the heart of this vision - a vital connector community that brings the entire ‘Shore to life. We advocate for a community that is safe, welcoming, and connected for all.
Initiative and Accountability
We don’t wait for change; we take initiative. We link neighbours, uplift local businesses, and advocate for responsible investment that brings new life to our streets and parks. We demand fairness for Ratepayers and, when city decisions fall short, we stand up to hold officials to account. Our goal is to connect residents, retailers, and law enforcement to make real, lasting improvements.